A.C.S Clothing is a retail space combining consignment, alterations, and custom-made clothing. The brand needed to evolve alongside the business as its offering expanded.
I joined the project early and developed the identity as the concept took shape. As the business moved beyond consignment into a broader set of services, I adapted the brand to keep it consistent and relevant.
The visual direction was influenced by 1990s corporate fashion and the design of the shop and studio space.
I created the logo and brand guidelines, and applied the identity across signage, apparel tags, packaging, consignment cards, stationery, and social media.
A key part of the project was maintaining a clear and consistent identity while the business itself was still evolving.
