I’m Siobhan a product designer with a background in brand and web design. Based in Amsterdam.

Product Design

Brand Identity

About me

I’m a product designer with a background in brand and web design, with close to 10 years of experience across different types of projects.

In recent years, I’ve focused more on digital products, particularly the parts that start to become harder to manage over time. I’m interested in how things are structured, how different parts connect, and how small changes can make something much easier to use day-to-day.

I’ve mostly worked in small teams or independently, which has meant being involved from early ideas through to implementation, often working closely with engineering, product, and other parts of the business, or directly with clients.

A big part of my work has been bringing more clarity and consistency to products, whether that’s through building design systems or improving how features fit together.

Alongside product work, I’ve also designed brand identities and websites, often helping shape how something looks and feels from the ground up. That experience has given me a strong foundation in layout, typography, and visual hierarchy, which continues to influence how I approach design, especially when it comes to clarity, consistency, and detail.

I’m particularly interested in working with other designers, learning from different ways of thinking, and continuing to develop how I approach my work.

Experience

Freelance & Contract

2022 – present

Product, brand and web design
Ziplet

2017 – 2022

Senior Product Designer
Josef

2019 – 2020

Product Design Lead
Freelance

2016 – 2019

Brand identity design

For more detail, see my CV or LinkedIn.

Feel free to get in touch if you’d like to work together, or think I could help.