Nightcap was a monthly winter music event held at an inner-city bar, designed to create a warm, social atmosphere and give local and emerging DJs a platform.
Each event also featured a rotating cocktail special tied into the promotion.
I worked closely with the event promoter to shape the concept, event name, and overall direction, then developed the identity from there.
The aim was to create something playful and memorable for attendees, while also supporting the venue and its offering.
I created the logo and brand guidelines, and applied the identity across posters, signage, menus, illustrations, merchandise, and social content.
I also supported the direction of the marketing to help attract the right audience to the events.
