Nuestro Planeta is a DJ duo that creates events centred on safety and inclusiveness for femmes, LGBTQIA+ people, and other underrepresented groups in dance music.
The name reflects both Argentinian heritage and a broader focus on cultural inclusiveness.
I worked on defining the foundation of the brand, including its values, positioning, and how it should show up visually.
The direction focused on creating something youthful, expressive, and bold, drawing on influences from pop, streetwear, and graffiti culture, while still feeling relevant within the music scene.
I developed the identity and style guide, including typography, colour, and logo variations, and applied it across posters, social media, stickers, and merchandise.
The result is a flexible and recognisable identity that supports both the events and the community around them.
