Saltydog is a restaurant and bar on Kingston Beach, Tasmania, located in a refurbished 1970s hotel. The identity needed to feel contemporary while still reflecting the character of the building and its coastal setting.
I developed the full visual identity, working closely with the co-owner and interior design team to make sure the brand aligned with the space.
The direction drew on a mix of references, including the 1970s, the seaside environment, and interior details, with the aim of creating something that felt vibrant, relaxed, and approachable.
The identity was applied across menus, signage, social media, web, posters, and stationery.
One of the more distinctive elements was reworking the venue’s existing light-box sign using the stylised “o” from the logo, allowing it to read as a sun during the day and a moon at night.
